Privacy Policy

Bright Links Ltd is the data controller for personal data collected through this website. Contact: info@brightlinksuk.com | 0208 127 1740 Address: 124 City Road, London EC1V 2NX

We may collect: • Contact details (name, email, phone, company) when you submit enquiry or contact forms • Usage data (pages visited, time on site) via analytics cookies (with consent) • IP address and browser type for security and analytics purposes

We use your data to: • Respond to your enquiries and provide our services • Send you relevant communications (with consent) • Improve our website and services through analytics • Meet our legal and regulatory obligations

We process your data under the following legal bases: • **Legitimate interest** — responding to your enquiries • **Consent** — marketing communications and analytics cookies • **Contract** — delivering services you have engaged us for • **Legal obligation** — compliance with applicable law

We do not sell your personal data. We may share data with: • Trusted service providers (e.g., form processing, email) under data processing agreements • Regulatory bodies where required by law All third parties are GDPR-compliant and operate within the UK or EEA.

Enquiry data is retained for 3 years from last contact. Client contract data is retained for 7 years as required by UK law. Analytics data is retained per Google Analytics default settings (26 months).

Under UK GDPR, you have the right to: • Access your personal data • Correct inaccurate data • Request erasure of your data • Object to processing • Data portability • Withdraw consent at any time To exercise any right, contact us at info@brightlinksuk.com

If you believe we have mishandled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): www.ico.org.uk | 0303 123 1113